In consultancy you often come across a lot of people who talk a lot but actually know a little about a lot. It is easy to identify them as they usually use a lot of buzz words. Most of the time they manage to get away with it. My obsession with English usage has made me list them:

Walk the Talk
Leverage
Turnkey
Prioritised
Fault Tolerant
Best Practice
Strategic
Think Outside the Box
Off Site Meeting
Drill Down
Return on Investment (ROI)
Goal[s]

Exposure
Scale
Virtual
Service Oriented
Moving Forward
Demographic
Touch Base
Deadlines
Wow Factor
Timeline(s)
Dynamic
Data Mining

Strategic Fit
Gap Analysis
Best Practice
Bottom Line
Revisit
Bandwidth
Hardball
Out of the Loop
Benchmark
Value-Added
Proactive
Win-Win
Think Outside The Box
Fast Track
Result-Driven
Empower
[or]
Empowerment
Knowledge Base
Total Quality
[or]
Quality Driven
Touch Base
Mindset
Client Focus[ed]
Ball Park
Game Plan
Leverage
Synergy
Win-Win S
ituation
communicate
shareholder value
risk-reward ratio
creative
innovative
level playing field
benchmark
result-oriented
advertising driven
revolutionary
the next Microsoft
customer-focused
targeted
total quality
hits (in websites)
paradigm change new trend in .. B-to-B
web-centric
mutually
rewarding
targeted marketing
new economy
networked

My favorite word is Synergy This is the interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. n : the working together of two things (muscles or drugs for example) to produce an effect greater than the sum of their individual effects.

Count how many times you hear these words in meetings, presentations, CEO talks and other sales bitches…… oops I mean pitches.

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